Hemp Special Report

$995.00

What happened to hemp? The hemp and CBD category has undergone an accelerated maturation process in the past year, and it's easy to point the finger at a Covid-centric shift in consumer mindset as the culprit -- but this report reveals that the full story is much more complex and surprising.

In this Hemp Special Report, NBJ gives a realistic analysis and view into the trajectory of hemp, explaining why growth in this once chart-topping category stalled completely in 2020, with insight into the multiple factors driving change in the market.

With market sizing across four categories and six sales channels of Hemp CBD products, plus three years of longitudinal consumer survey data, plus data on CBD supplements by delivery format, find out whether hemp will find its way back to the forefront, or if it's ready to take its place among other specialty herbs and botanicals - and why.

40 Proprietary Data Charts

Categories: Supplements, Topicals, Pet, Food & Beverage

6 Sales Channels Measured

$803M market showing a 2% decline

Click through each chapter to see which data charts, companies and topics are featured.

Executive Overview

Top Thoughts. Key highlights and takeaways from the report. For example:

Matched to the movement Categories that were “adjacent” to the pandemic and did well included stress and sleep. Both should have been ideal for hemp CBD supplements, but sales still declined, suggesting consumer confidence in the cannabinoid has dropped dramatically.
Key highlights and takeaways from the report. For example:
Total Hemp-Based CBD Market Sales and Growth, 2017-2023e

Total Hemp-Based CBD Market Sales and Growth, 2017-2023e
Total Hemp-Based CBD Market Share by Product Type, 2020
Hemp-Based CBD Supplement Sales and Growth, 2017-2023e
Hemp-Based CBD Topical Sales and Growth, 2017-2023e
Hemp-Based CBD Natural and Organic Food and Beverage Sales and Growth, 2017-2023e
Hemp-Based CBD Pet Product Sales and Growth, 2017-2023e
Total Hemp-Based CBD Market Sales by Product Category, 2017-2023e
Total Hemp-Based CBD Market Growth by Product Category, 2017-2023e
Hemp-Based CBD Supplement Sales by Delivery Format, 2020
Hemp-Based CBD Capsule, Softgel and Tablet Sales and Growth 2018-2023e
Hemp-Based CBD Oil, Tincture and Drops Sales and Growth 2018-2023e
Hemp-Based CBD Powder Sales and Growth 2018-2023e
Global Vitamin and Mineral Growth by Country or Region, 2015-2023e
Hemp-Based CBD Gummy Supplement Sales and Growth 2018-2023e
Hemp-Based CBD Supplement Sales by Delivery Format, 2018-2023e
Hemp-Based CBD Supplement Growth by Delivery Format, 2018-2023e

Workman's CBD
RE Botanicals
Winged Women's Wellness

Consumer Survey

Overall Consumer Familiarity with CBD, 2018-2020
CBD Consideration and Purchase Among CBD-Aware Consumers, 2018-2020
Perceived CBD Effectiveness by Condition Among CBD-Aware Consumers, 2020
Condition-Specific CBD Usage Among CBD Buyers, 2019-2020
Frequency of CBD Purchase Among CBD Buyers, 2019-2020
Projected Purchasing in the Next 6 Months Among CBD Buyers, 2018-2020
Dosage of CBD Taken or Used Topically at One Time, 2019-2020
Usage Frequency Among CBD Buyers, 2019-2020
How Consumers Determine the Dosage of CBD to Take or Use, 2020
CBD Perceived Effectiveness Among CBD-Familiar Consumers, 2018-2020
CBD Perceived Effectiveness Among CBD Buyers, 2018-2020
CBD Price-Value Perception, 2019-2020
Impacts of COVID-19 on CBD Purchasing Among CBD Buyers, 2020.
Where Consumers First Heard About CBD, 2019-2020
Consumer Likelihood to Recommend CBD to a Friend, 2019-2020
Consumer Understanding - Is CBD legal
Consumer Understanding - Does CBD show up on a drug test
Consumer Understanding - Does CBD make you “high”
Consumer Understanding - Is it legal to fly on an airplane with CBD products
Where Consumers Believe CBD Should be Sold, 2019-2020

Martha Stewart CBD Wellness Gummies
Irwin Naturals
Bluebird Botanicals

Sales Channels

Hemp CBD Supplement and Topical Sales by Channel, 2019 vs. 2023e
Hemp CBD Supplement Sales by Channel, 2020

Hemp CBD Topical Sales by Channel, 2020

Hemp CBD Supplement Sales by Channel, 2017-2023e
Hemp CBD Topical Sales by Channel, 2017-2023e

Restorative Botanicals
Barlean's
Sagely Naturals

Acknowledgements & Definitions

See what's behind our data

Methodology

Explore our unique model

FAQ's

Get your questions answered

See who's behind our data

Bill Giebler

Content & Insights Director

Rick Polito

Editor-In-Chief

Claire Morton Reynolds

Senior Industry Analyst

Cindy Van Schouwen

Business Dev Manager

Testimonials

Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."

Megafood

Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals

Owner/President

"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"