Functional Beverages Take Center Stage at IFT2010
July 14, 2010
Expect new product launches at this year’s Institute of Food Technologists Annual Meeting & Food Expo (IFT2010), scheduled to run July 17-20 in Chicago. Recent press releases from several supplement and functional foods manufacturers suggest a loosening of the purse strings for nutrition research & development. The following are just a few of the functional products hoping to take center stage at this year’s IFT:
Innovative Food Processors and InterHealth Nutraceuticals have plans to co-develop and co-market a functional beverage powder targeting joint health. The product, Triple Berry Tempo, will contain the ingredient UC-II from InterHealth.
Bioenergy Life Sciences is launching three new functional products built around their ribose energy supplement. Ribo Morning Toaster Fruit Tarts offer a grab-it-and-go breakfast food; Ribo Charger Creamer offers a low-fat, caffeine-free coffee creamer; and Gabe’sRibo Energy Gel Shots offer real fruit exercise shots in several flavors.
Solbar, the Israeli supplier of functional soy proteins, will introduce a new line of calcium-fortified soy concentrate, Solpro 735. The additive is designed for functional beverage applications, particularly soy milk and dry blends.
NBJ bottom line: Is product development alive and well again in nutrition? NBJ takes a close look at the question in our upcoming issue on the overall U.S. nutrition industry, with mixed results from industry leaders. Many seem to be sticking to their ‘wait-and-see’ approach, with plans for cautious and minimal investment in new products only when the best opportunities arise.
As IFT2010 demonstrates, though, there’s nothing like a big trade show to bring out the industry’s best. The fact that functional beverages are gathering a lion’s share of IFT’s new product announcement is a definite beacon of light for that segment of the industry. Functional foods and beverages have been hard hit in the soft economy, and perhaps hardest hit in the area of new product development.
For more analysis of the industry’s new product outlook, check out our upcoming issue on the state of U.S. nutrition, available later this month via our website.
Related NBJ
links:
U.S. Functional
Food and Beverage Sales & Growth: 2000-2013e
Acceptable Use Policy blog comments powered by Disqus
NBJ Spotlight
NBJ Back Issues
Back issues contain exclusive data and independent strategic analysis for each market segment covered. Over 200 primary & secondary sources are used to compile our content, giving you the complete picture...
Of Interest
Click to Purchase the 2010 Direct-to-Consumer Selling in the Nutrition Industry
NBJ Events Calendar
Check out all the newest events happening in your area! View the events calendar here.Market Research Reports Center
2010 Healthy Foods Report
This report is a must have for any company operating in, attempting to move into or simply evaluating this category with timely and actionable information and insights.
