Took place Thursday, November 6, 2008 - 11:00-12:30 pm MT

Nutrition Business Journal hosted a live web seminar highlighting our most recent research, analysis and strategic intelligence on the U.S. healthy foods & beverages market, which NBJ defines as including natural & organic, functional and “lesser evil” foods and beverages.

During the web seminar, NBJ editors and experts provided:

• An analysis of the size and growth of the U.S. healthy foods and beverage market by product segment and sales channel
• Findings from the proprietary healthy foods consumer, retailer and manufacturer research NBJ conducted in late 2007 and early 2008
• A review of how the current economic turmoil is impacting sales of healthy foods and what retailers and manufacturers are doing to deal with this crisis
• An overview of the main players in the booming probiotic functional foods and beverages market—including Group Danone and Kraft, as well as a number of smaller niche companies, such as NextFoods and Attune Foods
• A look at what marketing pitches seem to work best for probiotic foods and beverages
• A review of the regulatory and supply constraints facing stevia, as food and beverage manufacturers race to find healthy, natural sweeteners for their U.S. products
• A look at the demographic, health and other factors driving the development and sale of gluten-free foods and how retailers and food manufacturers are using this fast-growing category to generate sales in the current economy

The presentation is avaible now as a power-point slide show complete with audio.