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Healthy, Lesser-Evil & Functional Foods

NBJ’s analysis of the $130 billion U.S. market for functional foods, lesser-evil foods and natural/organic foods in the United States. Top companies, strategies, products and suppliers in the better-for-you food industry are all studied here in relation to the conventional retail food markets and greater nutrition products and self-care movement.

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More Functionality Creeping Into Natural Channel

In the natural retail channel, functional food sales were a relatively small 15% of the total functional food market. Natural and organic food has not always been regarded as the easiest match for functionality

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Of Interest

NBJ Soon to Launch Mobile News & Analysis Service

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Market Research Reports Center

NBJ’s Nutritional Raw Material & Ingredient Supply Report 2008

Market Research

NBJ’s Nutritional Raw Material and Ingredient Supply Report 2008 includes new data on the 2007 markets for ingredient and raw material in supplements, functional foods, personal care and other specialty applications.

Nutrition Business Journal Blog

Patrick Rea, Nutrition Business Journal

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