Healthy, Lesser-Evil & Functional Foods
NBJ’s analysis of the $130 billion U.S. market for functional foods, lesser-evil foods and natural/organic foods in the United States. Top companies, strategies, products and suppliers in the better-for-you food industry are all studied here in relation to the conventional retail food markets and greater nutrition products and self-care movement.
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More Functionality Creeping Into Natural Channel
In the natural retail channel, functional food sales were a relatively small 15% of the total functional food market. Natural and organic food has not always been regarded as the easiest match for functionality
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2009 Kid’s nutrition report
This report is a must have for any company operating in, attempting to move into or simply evaluating this category with timely and actionable information and insights.
