Fully 13% of nutrition products and 36% of dietary supplements are sold through non-retail channels in the United States. Increasingly, nutrition industry entrepreneurs are turning to the direct channels to launch new businesses and products via the Internet, multi-level/direct marketers, practitioners, direct response television, direct response radio, mail order and catalogs.

Purchase today and receive the latest direct channel data and current happenings from industry experts Patrick Rea, Editorial & Publishing Director with Nutrition Business Journal and Tom Aarts co-founder of Nutrition Business Journal as they present findings from the latest Direct to Consumer Sales issue of Nutrition Business Journal.

NBJ’s research into these direct sales channels is another way NBJ’s market research is different than other generalist research firms who look solely at the nutrition industry’s retail markets.

Topics that the NBJ editorial team will discuss include:
• Top Direct to Consumer Sales Companies and their sales in 2007
• Top Practitioner Supplement Companies and their sales in 2007
• $8.5 Billion Direct-to-Consumer U.S. Supplement Sales & Growth in 2007
• Business issues facing Internet, multi-level/direct marketers, practitioners, direct response television, direct response radio, mail order and catalog companies in 2008
• Key characteristics of successful(and unsuccessful) companies in the direct channels
• Today’s drivers of growth by sales channel
• And much, much more….

Tom Aarts is Managing Director of Nutrition Business Advisors, LLC (NBA), a strategic advisory firm focused on the $58 billion Nutraceuticals Industry.

He co-founded the Nutrition Business Journal (NBJ). He is also the Founder of the NBJ Summit, the premier executive retreat in the Nutrition Industry www.newportsummit.com.

Tom has more than 20 years’ experience in management consulting, M&A transactions, investment analysis and market research.

Patrick Rea is Publisher and Editorial Director of Nutrition Business Journal (NBJ) a market research, publishing and consulting firm serving the nutrition, natural products and alternative health care industries. Rea is also responsible for the NBJ Summit, an exclusive retreat for C-level executives in the nutrition industry.