View the Table of Contents

Like retail, the direct-to-consumer sales channels in the U.S. nutrition industry are being affected by the troubled economy, and face a rapidly changing business and regulatory landscape. Though some were hit harder than others, every nutrition industry sales channel tracked by Nutrition Business Journal experienced slower sales growth in 2008 and the same is to be expected in 2009. Despite the consistent slow down, the direct-response channels in the nutrition industry have proven to be more resilient than many other market segments and continued to deliver positive growth in a slumping economy.

---

---

Purchase this report to learn about:

• Sales & forecasts: 6 supplement subcategories sales & forecasts for all direct-to-consumer sales channels, including: Internet, Multi-level/Network Marketing (MLM), Practitioner, Mail/DRTV & Radio
• Sales review of the top 2008 direct-to-consumer supplement manufactures/marketers, including Herbalife, Shaklee, Xango, NBTY, Higher Power (Bodybuilding.com)
• Deep analysis of trends, strengths, opportunities, threats and weaknesses within the individual U.S. direct-selling channels
• Review of NBJ's 6 defined supplement sub-categories including, Vitamin, Minerals, Herbs & Botanicals, Meal Replacements, and Specialty
• SWOT analysis of each direct channel
• Characteristics of successful firms by each direct channel
• And much more…

---

“NBJ is the only research firms that quantifies the non-retail sales channels in the dietary supplement, personal care and healthy foods markets. This report is a must-have for any company that is hoping to better understand the competitive landscape outside of your local brick and mortar retailers and you won’t find these sales estimates or projections anywhere else.,” said NBJ Research Manager Carla Ooyen.

“NBJ’s market research into the direct sales channels is another way NBJ differentiates itself from generalist research firms that look solely at the nutrition industry’s retail markets,” said NBJ Publisher & Editorial Director Patrick Rea.

Nutrition Business Journal is widely recognized as the journal of record for the U.S. nutrition industry direct-to-consumer sales markets. Since 1996, NBJ has published the most detailed analysis of the U.S. direct to consumer sales markets available to investors and executives in or interested in the nutrition industry. NBJ breaks down supplements, natural & organic foods, natural & organic personal care and functional food sales into four primary direct sales channels: multi-level marketing, mail-order catalog, Internet and practitioners. In 2007, NBJ expanded this research to include more detailed analysis of the direct response television and radio channels. In addition, NBJ provides analysis on more than 150 popular supplement products and their sales through direct sellers.

Related NBJ Products:
2009 Direct Selling in the Nutrition Industry Web Seminar
2009 Direct Selling in the Nutrition Industry Back Issue
Retail vs. Direct Channels Analysis - Chart 129