1-8

The economy took a bite out of sales growth for every direct-to-consumer channel in 2008. Still, not one channel contracted last year, and the Internet continued to expand at a double-digit pace

6

Misleading supplement claims in the direct-to-consumer channels: a few bad apples or a sign of a more pervasive problem?

9-13

Price, science, exclusivity and product novelty all contribute to landing ingredient supply deals with multi-level marketing (MLM) companies. NBJ explores the benefits and challenges raw material providers face in working with network marketers

11

NBJ talks with MLMs about the ingredient trends they are currently pursuing

9

13-15

Nu Skin Enterprises has high hopes that its new ageLOC platform will reposition the network marketing company as a global anti-aging leader market, as research on the dangers associated with children’s sugar consumption piles up

15 - 17

A ringing endorsement from a leading ear, nose and throat doctor helps Arches Natural Build a seven-figure business from its tinnitus-relief products

18 - 23

With 22% sales expansion in 2008, the Internet once again outpaced every other sales channel in the U.S. nutrition industry—but that doesn’t mean an e-commerce strategy will be a guaranteed success. We explore what companies need to know about selling online

20

More nutrition companies are selling their wares via the “Grand Dame” of e-commerce, Amazon.com. NBJ looks at the ups and downs of selling through this e-tailing giant

Web Only

Ron Perlstein founded his direct-response and infomercial marketing company in 1992 and has been in the business of direct-response television (DRTV) and direct-response radio (DR radio) advertising for the better part of 20 years

For many children, the idea of eating a plate of vegetables is far from appetizing. The network-marketing company Juice Plus+ knows this and has spent the better part of the past 20 years developing products that it says help kids—and others—get on board with fruits and vegetables