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Current Issue: 2009 Direct Selling in the Nutrition Industry Issue

In this 24 page issue, NBJ reviews the 2008 nutrition product sales performance of the direct-to-consumer sales channels, including the Internet, health practitioners, direct response television, direct response radio, mail order/catalog and network marketing companies

May: 2009 Direct Selling in the Nutrition Industry Issue

In this 24 page issue, NBJ reviews the 2008 nutrition product sales performance of the direct-to-consumer sales channels, including the Internet, health practitioners, direct response television, direct response radio, mail order/catalog and network marketing companies

$199.99

Table of Contents

1-8

The economy took a bite out of sales growth for every direct-to-consumer channel in 2008. Still, not one channel contracted last year, and the Internet continued to expand at a double-digit pace

6

Misleading supplement claims in the direct-to-consumer channels: a few bad apples or a sign of a more pervasive problem?

9-13

Price, science, exclusivity and product novelty all contribute to landing ingredient supply deals with multi-level marketing (MLM) companies. NBJ explores the benefits and challenges raw material providers face in working with network marketers

11

NBJ talks with MLMs about the ingredient trends they are currently pursuing

9

13-15

Nu Skin Enterprises has high hopes that its new ageLOC platform will reposition the network marketing company as a global anti-aging leader market, as research on the dangers associated with children’s sugar consumption piles up

15 - 17

A ringing endorsement from a leading ear, nose and throat doctor helps Arches Natural Build a seven-figure business from its tinnitus-relief products

18 - 23

With 22% sales expansion in 2008, the Internet once again outpaced every other sales channel in the U.S. nutrition industry—but that doesn’t mean an e-commerce strategy will be a guaranteed success. We explore what companies need to know about selling online

20

More nutrition companies are selling their wares via the “Grand Dame” of e-commerce, Amazon.com. NBJ looks at the ups and downs of selling through this e-tailing giant

Web Only

Ron Perlstein founded his direct-response and infomercial marketing company in 1992 and has been in the business of direct-response television (DRTV) and direct-response radio (DR radio) advertising for the better part of 20 years

Juice Plus+ Squeezes Sales Success From Children’s Market

MLM company reports sales in excess of $300 million as it taps into parent concerns over their kids’ health

For many children, the idea of eating a plate of vegetables is far from appetizing. The network-marketing company Juice Plus+ knows this and has spent the better part of the past 20 years developing products that it says help kids—and others—get on board with fruits and vegetables

Companies mentioned in this issue

  • ageLOC (Nu Skin)
    Alvita (ISI Brands)
    Amazon.com
    American Association of Naturopathic Physicians
    American Tinnitus Association
    Amway-Nutrilite
    Arbonne
    Arches Natural Products Inc.
    Atrium Innovations Inc.
    Bayer Healthcare
    Bodysaver LLC
    Canaccord Adams
    ComScore Inc.
    Direct Dissolve Technology
    Dr. Weil (ISI Brands)
    Dr. Willmar Schwabe Pharmaceuticals
    Emerson Ecologics
    Enzymatic Therapy
    Ester-C (NBTY)
    Federal Trade Commission (FTC)
    ForeSee Results
    Forrester Research Inc.
    Galvanic Spa (Nu Skin)
    GNLD International
    Green Mountain Coffee Roasters
    Hearing Saver Formula (Bodysaver)
    Heart Saver Formula (Bodysaver)
  • Herbalife
    Home Shopping Network (HSN)
    Hydroxycut (Iovate)
    Infoworx
    Insperra
    Integrative Therapeutics Inc. (Enzymatic Therapy)
    Interhealth Nutraceuticals
    Internet Retailer
    Iovate Sciences (Hydroxycut)
    ISI Brands
    Leiner Health Products
    Liberty Media Corp.
    Mannatech
    Mayo Clinic
    Maypro Industries
    Metagenics
    Metobolife (ISI Brands)
    Natural Alternatives International
    Natural Partners
    Nature's Bounty (NBTY)
    Nature's Herbs (ISI Brands)
  • Nature's Sunshine
    NBTY Inc.
    NCR
    New Hope Natural Media
    Nielson Online
    NSA-Juice Plus
    Nu Skin
    Nutrabridge
    Ocean Grown International
    Osteo Bi-Flex
    Pharmaceuticals
    Pharmanex (Nu Skin)
    Profit Center
    Pulse
    Purdue University
    Purity Products
    Qivana
    Qore Essentials (Qivana)
    Qore Probiotic (Qivana)
    Quixtar
    QVC
    RBC Capital Analyst
    Regeneration USA
    Reliv International
    Renew Life Formulas Inc.
    Rexall
  • Shaklee
    Sierra Mountain Minerals (SierraSil)
    Stanford University
    Tahitian Noni International
    Tastybaby
    Teazen (ISI Brands)
    Thomson Reuters
    Twinlab (ISI Brands)
    Twinlab Dr. Greene (ISI Brands)
    U.S. Food and Drug Administration (FDA)
    Univera
    Usability Sciences
    USANA Health Sciences
    Vitamin Cottage Natural Food Markets
    Vitamin Shoppe
    Wal-Mart
    XanGo

$199.99

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