2008 Editorial Calendar
2008 Editorial Calendar; upcoming issues of Nutrition Business Journal
January NPC
The Natural and Organic Personal Care (N&OPC) market is moving into the next stage of its business lifecycle. While still young, NPC is no longer a cottage industry. Real money has been invested into the sector, and investors are looking to reap what they have sowed. In this 24-page issue, NBJ explores the U.S. natural and organic personal care market as it grows at double digit rates.
February Finance & Investment
The outlook for finance and investment in the health and wellness space in 2008 is positive. Executives interviewed for this issue agreed money was out there for growth companies. However, while valuations held up in 2007, all bets are off for 2008 considering the uncertain economic conditions. In this 24-page issue, NBJ reviews the outlook for finance and investment in the health and wellness space in the 2008 market.
March/April Organic Foods
2007 was another year of stellar expansion for the U.S. organic industry, with most organic product categories experiencing double-digit growth. Still, today’s organic industry is straddling two extremes. On one side, the industry is continuing to experience an enormous growth rate that, as industry veteran and Aurora Organic Dairy President Mark Retzloff put it is “floating all boats.” Yet, on the other side, this widespread growth threatens to deluge the supply-strapped organic industry. In this 48-page issue, NBJ reviews the sales performance, outlook and emerging trends for the U.S. organic industry.
May – Direct
Aided by technology and a more sophisticated understanding of how to drive repeat sales and reach targeted demographic groups, including younger consumers, the U.S. direct-sales channels for supplements, natural & organic personal care (N&OPC) and household products, natural & organic foods and functional foods grew 7.7% to total $12.2 billion in 2007. In this 32-page issue, NBJ reviews the sales performance, outlook and emerging trends for the U.S. direct to consumer sales channels including mulit-level/network marketing, mail order, catalog, direct-response television (DRTV), direct-response radio, Internet and practitioners.
June/July NBJ’s Annual Nutrition IndustryOverview
In 1999 a rising tide lifted all nutrition industry boats. Many supplement categories and products enjoyed their third and fourth years of double –digit growth thanks to the passing of DSHEA and distribution push growth. Ten years later, the story is much different. Mature categories intermix with emerging, science-based, niche supplement products at all levels of the industry, challenging marketers to find a mix of variables that will make their new products jump off the shelf and into consumers’ baskets. In this 48-page double issue, NBJ analyzes the $94-billion U.S. nutrition industry.
August Condition Specific Supplement, OTC & Rx Markets
The supplement industry is no stranger to competition: competition between brands, competition between multiple ingredients targeting the same health conditions, and even competition between supplements and healthy diets or functional foods. In a broader context, supplements can also overlap—and even directly compete—with over-the-counter (OTC) products and prescription drugs, even though each is regulated differently—OTC for self-diagnosed conditions, Rx drugs to be prescribed by physicians when medically necessary, and dietary supplements for nutritional support. Over many years the supplement industry has become steadily more condition-oriented in its approach to product development and marketing—a trend reflected in the layout of retail aisles and in the product mix of manufacturers. In this 32-page issue, NBJ looks at trends, developments and statistics related to dietary supplements, OTC products and prescription drugs targeting specific consumer health conditions.
September Sports Nutrition & Weight Loss
The sports nutrition and weight-loss (SNWL) sector is recovering nicely from the low-carb “revolution” and the 2004 ephedra ban. In addition, early successes in supplement industry Internet marketing and sales have come from the sports nutrition & weight loss sector in the forms of bodybuilding.com, musclemaster.com and sportnutrition.com In this 24-page issue, NBJ analyzes the $20+ billion dollar U.S. Sports Nutrtition and Weight-Loss Market.
October Healthy Foods
It is impossible to walk down the aisles of a conventional supermarket and not be confronted by healthy foods & beverages – functional, lesser-evil and natural & organic foods. In this 24-page issue, NBJ reviews healthy food & beverage categories, trends, ingredients and companies.
November CAM
America’s escalating healthcare crisis is fueling a heated debate over how to improve consumers’ health-and to what degree preventative medicine, complementary and alternative medicine (CAM) and dietary supplements should be part of the solution. In this 24-page issue, NBJ reviews how true integration for complementary & alternative medicine and supplements seems closer as healthcare crisis and costs cascade.
December – Raw Materials & Ingredient Supply
Across the board the high cost of transportation and the weakening dollar hit raw material and ingredient supply (RMIS) companies hard in 2008. Price increases, bankruptcies and global supply issues riddled the RMIS industry, making many long for days past and years to come. In this 24-page issue, NBJ presents its annual analysis of the market for raw material supply and value-added ingredients in the U.S. nutrition industry in 2008.
January 2009 - NBJ Awards & Executive Review
Each year NBJ solicits senior executives in the nutrition industry to submit bylined articles and participate in Q&A interviews for our Executive Review issue. In this 24-page issue, NBJ profiles award recipients in all NBJ Business Achievement Award categories except Lifetime Achievement, which will be announced at the 12th annual NBJ Summit in 2009.
2009 Issues (Preliminary)*
January - NBJ Awards & Executive Review
February – Natural & Organic Personal Care
March – Healthy Foods
April – Organic Foods & Beverages
May – Direct to Consumer Sales Channels
June/July – Annual IndustryOverview
August – Raw Materials & Ingredient Supply
September – Sports Nutrition & Weight Loss
October – Consumer Research in the Nutrition Industry
November/December - Global Nutrition Industry
January 2010 – Executive Review: NBJ Awards & CEO Q&A
*Disclaimer: The 2009 Nutrition Business Journal editorial calendar is preliminary and subject to change at any time by the editorial staff of Nutrition Business Journal.
