Functional Foods and Nutraceuticals
NBJ defines functional foods as foods that include "any modified food or food ingredients that may provide a health benefit beyond the traditional nutrients it contains" (Clare Hasler, Ph.D., University of Illinois). NBJ quantifies functional foods as those with added ingredients or that are concentrated specifically for health or performance purposes. They include enriched cereals, breads, sports drinks, sports bars, vitamin-enhanced snack foods, baby foods, prepared meals, etc.
NBJ defines nutraceuticals as "A food or part of a food that offers medical and/or health benefits including the prevention or treatment of disease" (Dr. Stephen DeFelice, Foundation for Innovation In Medicine). Products range from isolated nutrients, dietary supplements and diets to genetically engineered designer foods, functional foods, herbal products and processed foods such as cereal, soup and beverages. NBJ quantifies Nutraceuticals as all natural/organic foods, all functional foods, all dietary supplements, approximately 62% of lesser evil foods and approximately 8% of market standard foods.
October 2008: Healthy Foods and Beverages
February/March 2007: Functional Foods IX: Healthy Foods
October/November 2005: Functional Foods VIII: The Emergence of Healthy Foods
July/August 2004: Functional Foods VII
February/March 2003: Functional Foods VI
October 2001: Functional Foods V
May 2000: Nutraceuticals & Functional Foods IV
December 1998: Functional Foods III
August 1997: Nutraceuticals II
September 1996: Functional Foods & Nutraceuticals I
September 2000: Natural, Organic, and Functional Beverages II
April/May 1998: Functional & Natural Beverages I
NBJ Spotlight
NBJ Back Issues
Back issues contain exclusive data and independent strategic analysis for each market segment covered. Over 200 primary & secondary sources are used to compile our content, giving you the complete picture...
Of Interest
Click to Purchase New Hope & iVillage.com Brands, Label Claims and Market Intelligence Report: For Women, Healthy is Not What You Think
NBJ Events Calendar
Check out all the newest events happening in your area! View the events calendar here.Market Research Reports Center
2010 Healthy Foods Report
This report is a must have for any company operating in, attempting to move into or simply evaluating this category with timely and actionable information and insights.
