August 2009: U.S. Animal Nutrition Industry Overview
Nutrition Business Journal presents its 2008 sales estimates for the U.S. pet and animal market. In this issue, we explore the growing and recession resilient pet market from every product category—supplements, natural & organic foods and beverages, and natural & organic personal care and household items. We also profile leading and emerging companies, brands, products and trends in this space.
Pet Supplements Sit Atop the U.S. Animal Nutrition Market
Rapidly changing U.S. animal nutrition market provides insights for human nutrition industry firms.
Pet Owners Turning to Retail, Internet for Pet Product Purchases
Veterinarians and other pet health practitioners helping to drive pet supplement sales, but consumers increasingly turning to Internet and retailers for pet products.
Pet Food and Supplement Manufacturers Addressing Palatability Concerns
Manufacturers developing new palatibility enhancers in an attempt to make pet products more appealing to animals.
Vets Increasingly Interested in Pet Supplements as Industry Research Improves
Veternarians are embracing animal supplementation, though concerns about safety and efficacy remain.
Pet Product Trends Falling in Line With Human Nutrition Market
Consumers' general health and nutrition habits are being extended to their pets as well.
Human Supplement Companies Need Strategy Before Penetrating Animal Nutrition Market
Pet supplement market offers plenty of opportunities for human supplement firms, but penetrating the market requires veterinary expertise.
Pet Nutrition Ingredient Suppliers Must Navigate Complex Regulatory Environment
New and innovative functional ingredients helping to drive animal nutrition supply sales, questions about product identity holding market back.
National Animal Supplement Council Helping Companies Navigate Muddy Regulatory Waters
National Animal Supplement Council's Founder and President Bill Bookout tells NBJ that human supplement companies can learn from his group's approach.
Nutrition Industry Stocks Rebounding After Months of Decline
NBJ Price Index up 24% through six months in 2009 as key key companies such as Whole Foods and United Natural Foods, Inc. regain strength.
Companies mentioned in this issue
| 21st Century HealthCare ADM American Association of Feed Control Officials (AAFCO) American Holistic Veterinary Medical Association (AHVMA) American Pet Products Association (APPA) American Veterinary Medical Association (AVMA) Arthri-Zen (RZN) Association of American Feed Control (AAFCO) Canine Wellness Formula (VetBalance) Capsugel Castor & Pollux Organic CocoSoya (Uckele) Coleman Natural Foods Colgate Colorado State University Center for Comparative and Integrative Medicine Connectin (In Clover) Consumerlab.com Cosequin (Nutramax) Costco Cott Corp. (Fortifido) Country Acres (Nestle Purina) Dancing Paws Deam Coat (Halo) Del Monte Dogswell DSM Nutritionals DVM (Teva Pharmaceuticals) |
Eagle Pack (WellPet) EasyRaw (Only Natural Pet) Enzymatic Therapy (NWHC) Equilite FDA Center for Veterinary Medicine (FDA CVM) Fenestra Research Labs Fetchstix (Wagatha's) FoodScience Corp. Fortifido (Cott Corp.) Fruit Essentials Genesis Ltd. GlycoMarine Grand Meadows Nutritional Products Green Mountain Coffee Roasters GreenDog Naturals (Rainbow Light) Halo Purely for Pets Hansen Natural Healthy Motion (Rainbow Light) Herbalife Hill's Pet Nutrition Holistic Select (WellPet) Horse Chow (Nestle Purina) Horse Relief (RZN) ICOM Information & Communications In Clover (Connectin) Jones Soda Kemin Industries Leiner Health Products Licaps (Capsugel) Liv-A-Little's Healthsome (Halo) Mars Medifast MediHerb Migra-Zen (RZN) Monterey Pasta National Animal Supplement Council (NASC) |
National Research Council Nature's Best (Hill's Pet Nutrition) Nature's Sunshine Nature's Way (NWHC) NBTY Nestle Nestle Purina Newman's Own Organics Nordic Naturals Novus Nutrition Brands Nu Skin Lifeway Foods Nutramax Laboratories Nutreco Nutrisurance (Kemin Industries) Nutri-Vet Animal Health Care Products Old Mother Hubbard (WellPet) Omega GloCoat 3-6-9 (Rainbow Light) Only Natural Pet Organic Rock Island Raw (Raw Advantage) Organic to Go Food Corp. Pampered Pet Treats Pet Naturals (FoodScience Corp.) Pet Promise (Nestle Purina) Pet Relief (RZN) Petaluma Poultry Petco PetSmart Planet Dog Planet Organic Health Corp. PortionPak (SmartPak) Procter & Gamble (P&G) |
Purina Purina Senior (Nestle Purina) QVC Rainbow Light Nutritional System Raw Advantage Reed Inc. Renew Life RZN Nutraceuticals Sensitive Care (Nutri-Vet) Smart Balance SmartPak Sore No More (Equilite) Standard Process Teva Pharmaceuticals The Hain Celestial Group Thorne Research Tofutti Brands TSI Health Sciences Tyson Foods U.S. Animal Nutritionals (FoodScience Corp.) Uckele Health & Nutrition Uncanny (Wysong) United Natural Foods Inc. (UNFI) USANA VetBalance VetriScience Laboratories (FoodScience Corp.) Wagatha's Wal-Mart Wedge Co-op Wellness (WellPet) WellPet Whole Dog Daily (Rainbow Light) Whole Foods Market Wysong |
NBJ Spotlight
NBJ Back Issues
Back issues contain exclusive data and independent strategic analysis for each market segment covered. Over 200 primary & secondary sources are used to compile our content, giving you the complete picture...
Of Interest
Click to Purchase New Hope & iVillage.com Brands, Label Claims and Market Intelligence Report: For Women, Healthy is Not What You Think

NBJ Events Calendar
Check out all the newest events happening in your area! View the events calendar here.Market Research Reports Center
2010 Healthy Foods Report
This report is a must have for any company operating in, attempting to move into or simply evaluating this category with timely and actionable information and insights.


